Megabus Respect Color

History of MEGABASS

The birth of Megabass in the U.S. is the stuff of legend, involving a cross-country trek in the early 90’s, in which the Megabass designer/CEO Yuki Ito challenged pro staff of local stores and area pros to one-on-one fishing duels. The rules were simple: if Yuki Ito won, the store had to buy his lures; if the U.S. angler won, then Yuki had to buy local tackle from the store. This “put your money where your mouth is” approach, combined with the quality and flat out fish-catching ability that was evident in Yuki’s handcrafted Megabass equipment, succeeded in convincing stores to take on this premium imported tackle.

Today Megabass still embodies that daring spirit. Each product is a painstaking marriage of handmade form and technological innovation. Megabass strives to capture the same care, quality, and attention to detail embodied by the handmade tradition. In a modern age dominated by CAD and mass production, every Megabass lure is based on a hand-carved Yuki Ito original. Each stage of the development process is closely monitored with exacting quality controls to ensure that the mechanical process of production does not whitewash the integrity of the original.

Little has changed since Megabass’ birth in a garage in 1986 at the hands and ideals of Yuki Ito. Today Megabass continues this tradition of innovation, quality, and custom handicraft, never losing sight of the angler’s hands for which each Megabass® product is painstakingly made.

Formed in 2013, Megabass of America, Inc. is a subsidiary of Megabass, Inc., and is responsible for brand strategy, product development, sales, and marketing in North America, and sales and business development in Central America, South America, and Africa.

Megabus has outstanding features.

Alspite its performance being almost outstanding as a competition-only specification, it is also possible to look at it like a japanese rod from ancient Japan, for example, a fishing tackle of futu.

In other words, megabus manufacturing is carried out based on the awareness that we are making "Japanese crafts" that can be supplied to the world. We study every day while respecting the world feeling of craft producers.

Of course, we cannot produce the accuracy of mass products by machine production, and there is a limit to doing good work.
However, we continue to increase motivation and refine our skills so
that we can feel something that cannot be caused by other fishing tackles.

All of our products must include
the philosophy of form-follow functions, which are a tradition in Japan, such as the idea of making a few oddies and the Genroku culture that laid the foundation of Modern Japanese design.
Megabus aims to
further "form forrows emotion".
We will continue to make emotional fishing equipment with you.